"Holmes on the Case"
Steph Holmes Adds Firepower to the Caleb McDuff Brand
Caleb McDuff has strengthened the team behind his growing motorsport career with the appointment of Stephanie “Steph” Holmes as Head of Digital PR & Marketing.
Steph brings experience in digital strategy, PR and content creation, having previously worked with Caleb during her time at Team BRIT.
At Team BRIT, she played a key role in managing the organisation’s social media output and producing content that helped promote the team and their drivers. Her ability to tell stories with authenticity, clarity and impact left a strong impression on Caleb and his family, making her a natural choice as his career enters a more ambitious phase.
Caleb’s father and manager, Ian McDuff, said the decision to bring Steph into the project reflects the growing scale of the operation behind Caleb. “I’ve handled every part of Caleb’s racing on my own for years,” he said. “But he’s now at a level where we need more structure behind the scenes. Steph understands Caleb, as a person and as a driver, and she brings exactly the kind of expertise we need to push the brand forward.”
The appointment comes at a pivotal time for Caleb, who is preparing for the next steps in his career and increasing the professional support around him. Steph’s work will focus on shaping the voice and direction of the Caleb McDuff brand, strengthening digital communication, managing PR activity, and supporting the growing demands of sponsorship, outreach and media engagement.
Caleb welcomed the move, saying he was excited to have Steph officially join the team. “She’s always been great to work with. Steph understands my story and how to share it in the right way. Having her involved makes a massive difference as I move into the next stage of my career.”
For Steph, the role represents an opportunity to help amplify a story she has already been part of. “Joining Caleb’s management team is something I’m really proud of,” she said. “His journey is inspiring, and there is so much potential ahead. I’m looking forward to helping shape the brand and take things to the next level.”
Steph’s arrival signals a clear intent: the foundations are being laid, the team is growing, and Caleb is building the support structure needed for the biggest phase of his career so far.