Caleb McDuff. Measurable Reach. Real Results
Every partnership deserves proof. Here’s how Caleb’s story, racing success, and media profile translate into real-world visibility and brand value.
Website (www.calebmcduff.co.uk)
Proven Online Growth. Expanding Brand Exposure.
The data shows consistent audience growth throughout 2025, with a major surge beginning in July. Unique visitors jumped from 335 in July to over 1,900 in September, and the site maintained strong four-figure traffic through the final quarter.
Across the year:
7,036 unique visitors
12,055 total visits
Over 122,000 page views
396,000+ hits
31.25 GB of bandwidth (a strong indicator of high engagement)
This rapid mid-year lift aligns with:
Race weekend media attention
New PR coverage
The launch of Breaking the Sound Barrier
Increased social visibility and behind-the-scenes content
Growing interest from both UK and US audiences
For sponsors, this represents real, measurable visibility. Every visit is someone intentionally engaging with Caleb’s story, race updates, or partner-related content.
The upward trend demonstrates the long-term value of being featured on Caleb’s website, with brand mentions, partner logos and campaign links consistently placed in front of a growing, motivated, motorsport-focused audience.
Audience Location Insights
The updated analytics show a strong UK core audience supported by significant international reach.
United Kingdom: 1,633 visits
United States: 1,293 visits
Steady international engagement from:
China, Spain, Germany, Denmark, Cyprus
France, India, Iran
Even isolated visits from locations like Seychelles and Russia
This spread shows Caleb’s profile isn’t confined to UK motorsport circles. His story — a profoundly Deaf driver progressing through elite-level racing — consistently attracts attention from the US and Europe, as well as pockets of interest across Asia.
For sponsors, this means:
Genuine global visibility – your brand reaches more than just a domestic audience
Strong US presence – Caleb’s story resonates particularly well across North America
Perfect for export-minded companies – organic visibility in English-speaking and international markets
High-quality engagement – traffic is earned, not paid, meaning visitors actively seek out Caleb’s content, media links, or partner features
This international interest supports the wider narrative: Caleb’s journey has global appeal, and brands that support him benefit from that reach automatically.
Traffic Source Analysis
The latest analytics show that calebmcduff.co.uk is driven almost entirely by intentional, loyal visitors rather than random search traffic or paid promotion.
94.7% of all page views come from people who arrive directly — typing the URL, using bookmarks, or clicking links shared personally (email, WhatsApp, Messenger etc.).
This is an exceptionally strong indicator of brand loyalty and repeat engagement.Search engines account for only 1.9% of traffic, with Google being the sole contributor.
This reflects steady organic discovery without any paid search activity.3.1% of traffic comes from external referring sites, led by Facebook and Instagram links.
These referrals often follow race updates, media coverage, or shared content — showing that Caleb’s social presence actively drives deeper engagement on his website.The remaining 0.1% is misc. or unclassified.
There is no paid advertising influencing these numbers — everything is earned.
What This Means for Sponsors
High-quality audience – visitors come intentionally, not through random scroll traffic.
Strong brand recall – supporters repeatedly return to the site for updates, news, and partner content.
Authentic engagement – visitors arrive via trusted personal shares and Caleb’s own social reach, not ads.
Stable organic discovery – Caleb’s story continues to surface naturally on search engines.
In short:
Caleb’s online audience is built on genuine interest, loyalty, and trust — the ideal foundation for sponsor visibility.
Audience Quality and Authentic Reach
calebmcduff.co.uk attracts a high-quality, loyal audience built on genuine interest rather than paid traffic or artificial inflation. Visitors arrive because they actively follow Caleb’s racing journey, connect with his story, or engage with media and social content that features him.
What stands out in the data is the intentional behaviour of his audience:
Almost all traffic is direct, showing strong brand recall and repeat interest.
Social referrals come from trusted platforms such as Facebook and Instagram, where Caleb’s behind-the-scenes updates and race content drive visitors to learn more.
Organic search still delivers new visitors despite zero paid promotion.
This creates a platform built firmly on quality over quantity — a community of motorsport fans, supporters, media readers and prospective partners who choose to follow Caleb’s progress.
For sponsors, that means your brand sits within an audience that is engaged, motivated, and emotionally invested — the kind of visibility that delivers real value.
Social Media
